Press Release
Primland, Auberge Collection Ranked No. 1 on the Travel + Leisure World’s Best Awards 2025 List of Top Resorts in the Continental U.S.
The idyllic mountain top retreat is also honored as No. 1 Resort in the South.
Meadows of Dan, VA – July 8, 2025 – Travel + Leisure magazine names Primland, Auberge Collection as the No. 1 Resort in the Continental U.S. and No. 1 Resort in the South as a part of the Travel + Leisure World’s Best Awards 2025. Each year, Travel + Leisure recognizes the top hotels, islands, cities, cruise lines, airlines, spas, and more around the globe, according to the results of the Travel + Leisure World’s Best Awards 2025 readers’ survey. The World’s Best Awards are an essential, trusted source for inspiration and guidance as travelers make plans to set out on trips around the globe. This recognition is a powerful testament to the experience provided by Primland, Auberge Collection, as the Travel + Leisure World’s Best Awards is a leading barometer of the places that satisfy some of the most passionate and discerning travelers out there now.
“It is a true honor to be included on the prestigious World’s Best List, and particularly meaningful to be selected by our valued guests and the readers of Travel + Leisure worldwide,” says Will Rentschler, General Manager of Primland, Auberge Collection. “We are proud to stand among the world’s finest hotels, and remain steadfast in our commitment to providing exceptional service and creating authentic, unforgettable experiences for every guest who walks through our doors.”
Primland, Auberge Collection is located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, offering a majestic year-round mountain retreat with myriad outdoor adventure experiences. The resort recently debuted significant enhancements, in collaboration with Chad Dorsey Design, introducing fully refreshed public spaces, two new signature restaurants, Leatherflower and Laurel Bar, two brand new Mountain Top Tree House Suites, a new luxury 6-bedroom residence, Hawk Eye, and an Aerial Adventure Course. Resort amenities include the championship-caliber Highland Golf Course, a full-service Auberge Spa, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming at Primland Sporting Club, an Orvis double-endorsed wingshooting and fly-fishing lodge.
The 2025 World’s Best Awards are featured in the August 2025 issue of Travel + Leisure, and the full list is online at: https://www.travelandleisure.com/worlds-best-awards-2025-11744233.
###
About Primland, Auberge Collection
Located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, Primland, Auberge Collection is a majestic year-round mountain retreat with myriad outdoor adventure experiences. Guests can revel in the refined authenticity and natural beauty of the property, while enjoying luxury accommodations including cottages with sweeping vistas, Tree House suites, a variety of rooms and suites located in the main Lodge. Resort amenities include the championship-caliber Highland Course, a full-service Auberge Spa with an indoor pool and jacuzzi, state-of-the-art fitness center, theater, game room, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming ranging from horseback riding to fly-fishing and beyond. For more information, please visit beta.auberge.com/primland
About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas and gracious yet unobtrusive service. With 29 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.
For more information: beta.auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, Threads, Twitter and LinkedIn @AubergeResorts and #AlwaysAuberge
Primland Media Contact:
Meg Connolly Communications
