Primland has always resisted easy definition. Set on 12,000 acres of protected wilderness in Virginia’s Blue Ridge Mountains, the site that now hosts The Lodge at Primland, Auberge Collection has been shaped by decades of careful stewardship by the Primat family, who envisioned the estate as a place of seclusion and serenity. Now, with the arrival of the Auberge Residences at Primland, ownership of a slice of this all-season mountain landscape is finally possible.
Limited to just 25 turnkey homes, the residences are seamlessly woven into the fabric of the lodge. Designed by Hart Howerton, the architecture leans on native stone, natural woods, and pared-back interiors, with double-height living spaces and fireplaces that frame the surrounding wilderness rather than compete with it. The fully furnished homes are equipped with custom artwork and locally sourced light fixtures, along with top-of-the-line fixtures. For those who wish to design their dream Blue Ridge escape, The Estates, located nearby, will comprise 26 customizable homesites.
